Contact Info:
AKI SPICER
CELLR: 267-496-2778
EMAIL: aki@antennae.cc
2-WAY: akispicer@attwireless.blackberry.net
Aki offers much with regard to INSIGHT, EXPERIENCE and CONNECTIONS toward YOUTH+URBAN BRAND STRATEGY DEVELOPMENT.
He is currently a FREELANCE CONSULTANT with VIGILANTE, an urban markets unit of PUBLICIS. He works on the following accounts:
  • PONTIAC
  • HARLEM GLOBETROTTERS
  • PXS COGNAC
  • GENERAL MOTORS YOUTH CREDIT CARD
He is also available for other projects.
Aki previously served as VICE PRESIDENT of MARKETING for ROCAWEAR and was DIRECTOR OF GLOBAL of MARKETING for ROC BRANDS. He headed up NATIVE DBG, which is in-house creative agency of ROC (a privately held hip-hop lifestyle conglomerate generating over $500Million in annual revenues) ROC is led by Damon Dash, Jay-Z, and Biggs Burke. He directed brand strategy for the following:
  • ROCAWEAR
  • ROCAWEAR KIDS/JUNIORS/MENS/ACCESORIES
  • ROCAWEAR JAPAN
  • ROCAWEAR EUROPE
  • ROCAWEAR CANADA
  • STATE PROPERTY
  • TEAM ROC
  • ARMADALE VODKA
  • ROC-A-FELLA RECORDS
Activities performed at ROC/ROCAWEAR included:
  • directing BRAND IDENTITY/STRATEGY/MANAGEMENT & CREATIVE DIRECTION
  • PROJECT PLANNING (short range and long range)
  • FISCAL BUDGETING
  • GRASSROOTS MARKETING
  • WEB STRATEGY
  • EVENT PROMOTIONS
  • RETAIL CO-OP MARKETING
Also Aki facilitated GLOBAL STRATEGIC ALLIANCES & CROSS PROMOTION with partners including:
  • FOOT LOCKER
  • PRO-KEDS
  • EA SPORTS (DEF JAM VENDETTA)
  • 411VM
  • XM RADIO
  • VAPORS
  • RJ REYNOLDS
  • MINISTRY OF SOUND
  • HPNOTIC
  • WWE
  • DIRT McGIRT
  • CAMÕRON
  • KANYE WEST
  • YOUNG GUNZ
  • JAY-Z
Previously, Aki served for 6 years as Partner/Brand Strategist for MACHINE LTD. Located in Philaelphia Machine was a boutique branding/advertising/design agency. There he developed brand strategy, advertising/creative concepting, research/account planning for corporate identity. He developed internet, television, event promotions, and press relations for clientele accounts including:
  • McDONALD'S
  • REEBOK
  • FORD
  • MS-NBC
  • INNER-CITY GAMES
  • PHILADELPHIA PHILLES
  • PHILADELPHIA FLYERS
  • SKECHERS
  • ABSOLUT
  • AVIA
  • WILSON TENNIS
  • ROUNDHOUSE
  • CTE/EPIX
  • PERFORMANCE SPORTS APPAREL/MEDALIST
  • COCA-COLA
  • ANHEUSER-BUSCH
  • REDBULL
  • SPRITE REMIX
  • AMERICAN TOURISTER TRAVELWEAR
  • ROOTDOWN MAGAZINE
  • SMIRNOFF ICE TRIPLE BLACK
In 2001, Aki launched www.ROOTDOWN.tv. Rootdown is an internationally acclaimed digital magazine exploring HIPHOP, SOUL, JAZZ and BLUES. With 60,000 monthly subscribers ROOTDOWN is an unprecedented model of an independently-published digital music experience. With explorations ranging from:
  • grafitti
  • raw spoken word+poetry
  • high octane graphics
  • revealing photography
  • insightful commentary
  • interviews with groundswelling new artists
Aki has positioned ROOTDOWN as the freshest voice for underground music+art+culture.
Aki graduated Morehouse College with a Bachelor of Arts Degree in Mass Communications.
He has won numerous awards including:
  • Atlantic Publishing #8+#9 Ranking for Best International Restaurant Website (zanzibarblue.com/warmdaddys.com)
  • Philly Gold award for Best Packaging Design (Medalist/Tek-1)
  • SHIFT Magazine award for Top 25 People, Places And Things That Will Make You Happy (Agency: Machine Ltd.)
He has been invited to speak before many organizations throughout the US on the topic of branding. His magazine features and interviews include:
  • CREATIVITY
  • ELEMENTAL
  • WOMENS WEAR DAILY
  • VICE
  • ONE
  • CLAM
  • ADVERTISING AGE
Aki has won numerous awards including , and . , and his magazine features+interviews include: