 Aggregating the Chatter for Syfy's GhostHunters 
In this age of TV 2.0, the social chatter about our favorite shows is now as vital as the episode. In some instances, they complement each other, making a viewing party out of every episode. We've helped aggregate all the organic chatter about Syfy's popular GhostHunters show with an embedded "ChatterBox" on the networks' website.
Chime in at #GhostHunters Fanchatter Interactive Casino Wall for Top Chef 
To promote tune-in for the season premiere Aug. 19 of Top Chef:Las Vegas on Bravo, we cooked up an interactive casino in the storefront of the NBC Experience Store window in Rockefeller Plaza (New York City @ 49th St). The campaign, which runs through Aug. 31, uses 8 linked LCD walls to feature two interactive slot machines that pedestrians can play by texting on their mobile phones.
Play along now: text TOM or PADMA to 27286 (BRAVO) and win a Top Chef prize! Your text will remotely spin a slot machine at 30 Rock in NYC for a chance at $5000!
More in MediaLife and MediaWeek*
Featured in Brain Magazine (Japan) 
I was recently interviewed in Japan's Brain Magazine (seems to be like USA's Creativity) talking about @_S_A_R_A_H_, a recent project for SCI-FI's Eureka.
Featured in BrandWeek 
I was recently interviewed by Brandweek on brands in Twitter and our @_S_A_R_A_H_ campaign for SciFi Network's Eureka
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How SciFi Twittered Its Way to 3000+ Fans
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See other recent coverage in Pioneer Press To twit or not?
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Check the full case study
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Age of Conversation 2 
*Age of Conversation Book Now On Sale*
I contributed a chapter to this latest edition of Age of Conversation (AOC2). The book features chapters from 200+ leaders in social media and proceeds go to charity.
Join in the conversation at
AOC2 blog and podcasts*
AOC2 Facebook*AOC2 Twitter
On the Campaign Trail Susie Flynn will be making her tv spot debut on CNN on Monday, April 2.
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Susie Flynn on YouTube
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And, if you're a member of MySpace/Facebook go make "friends" and say "hi".
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Recent press appearances/mentions:
TONIGHT SHOW W/JAY LENO***CNN/ROBIN&CO***CNN/AMERICAN MORNING***GOOD MORNING SAN DIEGO***TOM JOYNER IN THE MORNING***TAVIS SMILEY ON PBS Battle Of The Ad Blogs 
I will be posting more frequently to a recent blog I have created for all of us planners at Fallon Worldwide. Check us out at http://fallontrendpoint.blogspot.com/ For shared ideas, trends, commentary and rants about the branding experience.
Our site is barely a few weeks old and already we were nominated for AdRag's Battle Of The Ad Blogs. Give us your vote of confidence (by Feb 10) in the Planner/Theorist Category at http://ad-rag.com/battleoftheadblogs/
Oh, did I mention... 
I just recently accepted a position as Planning Director at FALLON WORLDWIDE. I will keep doing what I do in the youth, urban, big thinking sphere...just in a newer and bigger playpen!
I am in the process of RE/LOC to MINNEAPOLIS.
My UPDATED CONTACT INFO:
Aki Spicer
Planning Director
FALLON WORLDWIDE
50 South Sixth Street
28th Floor
Minneapolis (MPLS), MN 55402
W: 612.758.2035
aki.spicer@fallon.com
And you can still get at me at my personal mobile, IM, emails, etc.
M: 267.496.2778
aki@rootdown.tv
aki@antennae.cc
IM: akiattacks PUBLISHED IN SIXTY MAGAZINE 
Check out the current issue of ADCENTER VCU's SIXTY MAGAZINE to read AKI's article entitled "FUTURE OF URBAN ADVERTISING". Look to this space for REPRINT LINKS soon.
NEW ERA FITS 
AKI, via CONSUMER DYNAMICS, has consulted urban headwear giant NEW ERA/59FIFTY: the ubiquitious makers of the original true-fitted cap over recent months. Project has included global and urban re-positioning, brand auditing, new product ideation, retail store strategies, urban consumer segmentations, SpyQ™ street surveys throughout NYC and ATL and focus groups in NYC and LA to chart fitting alignments with the broadening urban consumer and the "stretch" of the brand(s). LIZ RE-BRANDS YOUNG 
AKI, via VIGILANTE, has conducted ongoing retail and event ideation strategies to connect younger consumers to the classic LIZ CLAIBORNE brand. URBAN THINKTANK GOES ON RECON 
VIGILANTE’s URBAN THINKTANK recently headed up a Street Spies tour in beauty shops and homes throughout Atlanta, Philadelphia, Detroit, Houston, and Memphis. The research was conducted for client Ad Council and the Partnership for Disease Prevention (American Cancer Society, American Diabetes Association, American Heart Association) to reach African-American women aged 35-50 with a message of keeping the promise to live healthier lives. Research and strategic planning has been conducted since Winter 2005, creative is under development in the coming months. AKI BUZZES BIDIL VIGILANTE and URBAN THINKTANK continues its efforts for NITROMED’s heart failure pharmaceutical launch, BIDIL, with recent focus groups conducted amongst African-American heart failure patients in Atlanta and New Jersey. Research and strategic planning continues, while eventual creative development shall follow. VIGILANTE CATCHES THE G6 
VIGILANTE recently completed national promotional and advertising efforts for CATCH A G6: a program and website urging prospects to submit phone camera pictures of street sightings of Pontiac G6’s, get a free ringtone, and be entered into a drawing to win a million dollars. PASSAGE TO INDIA 
AKI led repositioning for VIGILANTE's WESTERN UNION Indian (SE Asian) Corridor business. 2005 plan development included extensive Street Spies moderating, research, consumer insights, and ideation sessions to increase Indian Outbound Money Transfers, a business worth over $10 Billion yearly. |
